Facebook has become a synonym for espionage, since for several months has been involved in several cases where he faces great accusations and lawsuits from users, politicians, companies, etc. As does not respect the privacy of its users, being the opposite of what it promises ...
And despite your attempts to want to reposition your brand as a place where users can trust, things are going from bad to worse for Facebook Since one of its co-founders is also working to dismantle the social network together with different politicians, a few days ago a news item was released about the data leak of millions of users.
Now on one more note, Facebook released a letter in which even though United States Senators questioned the Facebook why it tracks user locations, even when they have disabled access to your location and they themselves asked you to "respect" users' decisions to keep their locations private, Facebook basically said that even if users disable access to your location, the social network does everything possible to keep you identified where you are. find the user.
In the letter that is dated December 12, but was not released until Tuesday, Facebook explained how it can estimate user locations, that you use to deliver targeted advertising, even when they have chosen to decline location tracking through your smartphone's operating system.
Facebook said that even when location tracking is disabled, can infer general user locations by using clues context, such as the locations they mark on photos, as well as the IP addresses of their devices. Although this data is not as accurate as if Facebook collected it with location tracking enabled, the company said it used the information for various purposes, including alerting users when their accounts were viewed in an unusual location. and limit the spread of false information.
"By necessity, virtually all Facebook ads are targeted based on location, although most of the time, the ads target people in a particular city or a larger area," Facebook said. "Otherwise, Washington DC residents would get announcements for services or events in London, and vice versa."
“At Facebook, our mission is to enable everyone to build communities and bring the world even closer. Location information gives us the ability to facilitate these connections. For example, users can decide to share their location on Facebook when they are in a specific location. They may decide to put a tag on their photos that indicates where to look for things in the surroundings. They may want to tell their friends where they are or to tell their loved ones during emergencies using our Safety Check feature. Location information helps us show relevant things about where users are and improve advertising
Facebook has acknowledged that it also does targeted advertising based on location information Limited that you receive when users disable or limit tracking. Facebook does not allow users to opt out of receiving location-based advertising, although it does allow users to prevent Facebook from collecting their location, the company noted.
Even if the largest social network wants to defend their actions with simple excuses of wanting to do their good deed of the day by showing people “ads”, events, etc. According to your location,he end of accounts is violating the decisions of many of its users they don't want to share their location.
These cases on Facebook where they continuously demand to respect privacy are more constant and we may again see Facebook facing charges in court, since at least privacy is something that worries many.