Mailchimp is a WordPress plugin that is used to create mailing lists on your blog. Mailing lists have been postulated as one of the most efficient systems for establishing a lasting relationship with blog readers.
Through the system of affiliation to the lists, the response of the audience and their receptivity to the messages we send can be monitored in real time. For this reason, autoresponders have become an indispensable tool in digital marketing and mailchimp offers the advantage of being able to configure it very easily as a plugin from the WordPress blog itself.
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Mailchimp Free, features of the free version
Mailchimp offers a functional free version to test the plugin and start creating your list of subscribers, but if you are serious about building your list, the full version is the most recommended option because in addition to advanced features it includes monitoring and personalized statistics to control your campaigns .
List of up to 2000 subscribers
This is the main advantage of Mailchimp free version, being able to build a list with up to 2000 subscribers and send up to 12.000 emails per month, a figure much higher than other options on the market and it is a very suitable plan to start building a list and test the functionality of the plugin, which has a very intuitive and friendly interface with which you can configure your list in a few minutes.
The plugin has a large number of predesigned templates with which you can create your custom designs very easily and adapt the registration forms to the design of your blog.
Mailchimp Pro, premium version features
Although mailchimp free is a very good option to start with, if you dedicate yourself professionally to digital marketing, you will quickly find that it falls short and you will need advanced functions that are only available in the full version, such as those detailed below.
The autoresponder function would not be complete without the automation of messages that sends an email when a person subscribes to the list. In the premium version we can configure as many response emails as we want, so that when a reader subscribes to the list they receive a welcome message, a free manual, visit reminders and as many options as we want to configure.
This is one of the most important functions without which an autoresponder cannot function at full capacity, because the monitoring statistics allow us to know at all times if our campaign is taking effect, if the subscribers open the messages and click on the files attachments, something that we cannot otherwise verify and is vital for the correct fulfillment of email marketing strategies or their redesign when they are not effective.
Inclusion of links
The free version does not allow to include links in the messages, a limitation that the premium version does not have and with which we can invite our readers to visit our blog or redirect them to other sites of interest such as affiliate programs and like.
In short, Mailchimp is a very efficient WordPress plugin to build your first lists in its free version and a powerful tool for digital marketing in its full version. You can download both versions by clicking HERE.