Brave (developing a web browser of the same name focused on privacy) recently released which you are buying Cliqz search engine technologies which closed last year.
With it, Brave plan to use Cliqz's work to create their own search engine which is tightly integrated with the browser and does not track visitors. The search engine is focused on maintaining privacy and will evolve with community involvement.
The community will not only be able to participate in filling out indexes search, but also in the creation of classification models alternatives to avoid censorship and unilateral submission of material. To select the most relevant materials, Cliqz uses a model based on the analysis of an anonymous record of requests and clicks made by users in the browser.
Participation in the accumulation of said data will be optional, while Goggles will also evolve with the community, offering a domain-specific language to write search results filters, in addition to the user being able to choose the filters with which they are agree and turn off those you consider unacceptable.
The search engine will be financed by advertisingIn addition, users will be offered two options: paid access without ads and free access with ads that will not use user tracking when displayed.
It is mentioned that integration with the browser will allow implementing the transfer of information on preferences under the control of the user and without violating confidentiality and it will also give you the ability to add features like instant refinement of the result as you write a request. An open API will be provided to integrate the search engine with non-commercial projects.
Brave Search will join the Brave family of privacy-preserving products as consumers increasingly demand user-friendly Big Tech alternatives. The Brave browser experienced unprecedented growth in 2021, reaching more than 25 million monthly active users. This reflected the impressive migration to Signal, the privacy messaging platform, after WhatsApp announced a change to its privacy policies that requires data sharing with Facebook.
With Brave Search, users can choose a default search engine that works seamlessly with the Brave browser to provide a comprehensive experience that respects privacy. Brave will also explore blockchain-based options and new developments, including for e-commerce uses.
Interestingly, at one point, Mozilla tried to integrate Cliqz into Firefox (Mozilla was one of Cliqz's investors), but the experiment failed due to user dissatisfaction with the leak of their data.
The problem was that to ensure the operation of the integrated Cliqz plugin, all data entered in the address bar was transmitted to the server of a third-party trading company, Cliqz GmbH, which received access to information about the sites opened by the user and requests entered through the address bar.
It was argued that the data is transmitted anonymously and is not linked to the user in any way, but at the same time the company knows the user's IP addresses and it is impossible to ensure that the link to the IP is removed, the data is not recorded or not used secretly to determine preferences.