Kamfanin Sony yana gab da ƙaddamar da sabon hoton hoton dijital da ake kira Sony firam DPP-F700, wanda ya haɗa da ginannen hoto na hoto. Wannan sabuwar na'urar tana da allo mai inci 7 wanda yake da kudiri wanda bai gaza 800 × 480 ba, baya ga zuwa da 1 GB na mahimmin ƙwaƙwalwa. Ya Sony firam DPP-F700 Yana da samfuran canzawa 21 daban-daban don duba hotunan mu.
Fitarwar da aka gina zata iya buga hotuna masu inci 4 × 6 a ƙudurin 300 × 300 dpi, wannan firintar tana amfani da fasaha TruFast (mai tsayayya ga alamun yatsan hannu, ruwa da faduwa daga fallasa zuwa haske), ban da samun duk wannan suna da sauri, suna ɗaukar minti 1 kawai don buga kowane hoto. Yana da zuƙowa wanda ke juyawa kuma yana taimakawa kyakkyawan ra'ayi, ban da haka zaku iya keɓance hotuna da suna da kwanan wata. Fim ɗin Sony DPP-F700 ya dace da Windows da kuma kwamfutocin Mac kuma suna da tashar USB, zaka iya canja wurin hotuna ta hanyar ƙwaƙwalwar da ta dace kamar: Memory Stick, Memory Stick Duo, SD, SDHC, CF, da kuma katin ƙwaƙwalwar ajiyar xD-Picture.
Farashinsa a kasuwa zai zama dala 290.