Ngexesha lodliwano-ndlebe oluxoxa ngokudityaniswa koManyano lwakutsha nje, i-CEO UJohn Riccitiello wayenamagama arhabaxa kubaphuhlisi yemidlalo yeselula Abakuthatheli ngqalelo ukwenza imali.
umanyano lwabhengezwa (ngendlela, kungekudala emva kokubeka abantu abamalunga nama-200) enokudibana nenkampani ye-ad tech Ironsource. Phakathi kwezinye izinto, intsebenziswano iya kunika abaphuhlisi basebenzisa i-injini iindlela ezininzi zokwenza imali kwii-apps zabo kwaye "babethe ingxolo," ngokutsho kwe-CEO yoBumbano uMarc Whitten.
I-Unity Technologies, umvelisi we-injini yomdlalo wevidiyo yoManyano, uye wabhengeza ukudibanisa ne-ironSource, inkampani enikezela ngeenkonzo ukwenza imali ngezicelo zayo. Injongo echaziweyo kukuvumela ukuba abadali bentengiso, abapapashi kunye nabavelisi banayo izixhobo ezingcono ezandleni zakho ukufumana impendulo kwimpumelelo kunye nokwenza imali ngemveliso. Ngale ndlela, inkampani ibhengeza ukuba ifuna ukunciphisa umba othi "Yenza emva koko wenze imali" ukuze unikeze inkqubo yokudala amanzi amaninzi (apho ukwenza imali kwenzeka ngaphambili). Ngokukodwa, oku kubhengeza ukufikelela kwi-ironSource Supersonic izixhobo kuManyano.
Isibhengezo seza kwiiveki ezimbini emva kokugxothwa kwe-Unity Technologies kuchaphazele abasebenzi bayo kwihlabathi liphela. Ngokwengxelo, i-CEO ye-Unity uJohn Riccitiello uxelele abasebenzi kwinyanga ephelileyo ukuba inkampani ikwinqanaba eliqinileyo lezemali kwaye ayizukubhenela ekudekweni.
Umanyano luyaqhubeka nokuhlawula abo baye banqunyulwa inyanga kwaye emva koko banikezela inyanga eyongezelelweyo yokuyeka intlawulo yokuyeka kunye nokhuseleko lwezempilo lweCOBRA. Abasebenzi ekuthethwa ngabo nabo banelungelo lokufaka izicelo zezinye izikhundla ezivulelekileyo kwinkampani. Kodwa nantsi into ekhabayo: Le nkampani kuthiwa ibhengeze ukumiswa kokuqashwa kuwo onke amasebe.
Umanyano luqinisekisile ukudendwa kwisiteyitimenti, besithi bangaphezulu kwama-200 abantu abachaphazelekileyo:
“Njengenxalenye yenkqubo yokucwangcisa eqhubekayo apho sihlala sivavanya amanqanaba emithombo yethu ngokuchasene nezinto eziphambili kushishino lwethu, sigqibe kwelokuba silungelelanise ezinye zezibonelelo zethu ukuze sigxile ngcono kwaye sixhase ukukhula kwethu kwexesha elide. Oku kukhokelele kwizigqibo ezinzima ezichaphazele malunga ne-4% yabo bonke abasebenzi boManyano. Siyalibulela igalelo labo bashiya i-Unity kwaye siyabaxhasa ngeli xesha lotshintsho olunzima. "
Isibhengezo sokudityaniswa okuzayo kwe-Unity kunye ne-ironSource kwamangalisa abaninzi, kodwa ngokutsho kwe-CEO ye-Unity Technologies uJohn Riccitiello kunye no-Unity Yenza iSekela likaMongameli oPhezulu kunye noMphathi Jikelele uMarc Whitten, intsebenziswano yeyona ntshukumo yamva nje kwishishini eliye laqhuma ngexesha. ubhubhani we-COVID kwaye siya kuqhubeka ukuphumelela.
Ikwabonisa ukuzithemba koManyano kwizixhobo eziphathwayo. U-Riccitiello kunye noWhitten bahlala phantsi kudliwano-ndlebe malunga nokuba kwenzeke njani ukudityaniswa, ithemba lenkampani ngekamva loshishino ngaphandle kokudodobala koqoqosho, kwaye kutheni abaphuhlisi bengenakuyeka ukuhlukumeza ukwenza imali kunye nengxelo.
Isibhengezo sigxile ekuguquleni Umanyano lube yinjini yokukhula edibeneyo, eneempawu ezifana nokudityaniswa kweemetrics zokwenza imali. Loluphi uhlobo lwengxelo yomphuhlisi oyifumeneyo ekukhokelele kule dilesi*?
whitten: Yonke ifikelela kwizinto ezimbini eziphambili: eyokuqala yimpumelelo enkulu yokudalwa komdlalo ngokubanzi, ngakumbi kwiselula. Okwesibini linani lokusungulwa kweselula nyanga nganye, kumashumi amawaka…
Ukuphumeza ukwenza imali kwangethuba kwinkqubo kunye nencoko ngokuqinisekileyo yi-engile ebuyiselwe umva ngabaphuhlisi abathile.
I-Riccitiello: UFerrari kunye nabanye abenzi beemoto eziphezulu zisasebenzisa iimela zodongwe kunye neemela zokukrola. Licandelo elincinci kakhulu leshishini lemidlalo elisebenza ngolo hlobo, kwaye abanye baba bantu ngabantu endibathandayo ukuba balwe emhlabeni: ngabona bahle kakhulu, bamsulwa, bahle kakhulu, abantu abaqaqambileyo. Bakwaphakathi kwezona zidenge zinkulu…
Kodwa eli shishini lahlula abantu phakathi kwabo basabambelele kule filosofi kunye nabo bayamkela kakhulu indlela yokuqonda ukuba yintoni eyenza imveliso iphumelele. Kwaye andazi naliphi na igcisa eliphumeleleyo elingakhathaliyo ukuba umdlali walo ucinga ntoni na. Kulapho le loop yempendulo ibuya khona, kwaye banokukhetha ukuyihoya. Kodwa ukukhetha ukungazi nantoni na ayisosigqibo esihle.
Ndiyibonile imidlalo emikhulu isilela kuba babeka umjikelo wabo woxinzelelo kwimizuzu emibini xa bekufanele ukuba bayibeke kwiyure enye. Ngaphandle kolu seto kunye nento eyenzayo kwireyithi ye-churn, unokungawuboni umahluko kwimveliso phakathi kokubetha okukhulu kunye neflop enkulu.
UWhitten: Ukuphinda ingongoma kaJohn, Umanyano lunedemokhrasi indalo. Kwezi ntsuku, ukuba bendithe kuwe isihloko esilandelayo esinoqweqwe olulukhuni siya kuphuhliswa ngabafana ababini abahleli kwigumbi elikwiiPhilippines, awungekhe uqhwanyaze kabini. Kukho ubuhle kwizixhobo ezivumela abantu ukuba bafumanise ukuba le yindlela abafuna ukuziphilisa ngayo, kwaye uxanduva lwethu kukuqhubela phambili le demokrasi.
Umthombo: https://www.nme.com
Ukuwa kwemarike yemasheya kwiinyanga zamva nje, ukulahlekelwa kakhulu kwexabiso layo, inxalenye yemiphumo abanayo. Ukunyuka kukaGodot kukwabeka emngciphekweni uManyano. UGodot sele egqwesa kakhulu uMenzi weMidlalo kumdla womphuhlisi, eyikhupha kwindawo yesibini kuvoto.