Ukufika kwe-FLoC kuya kuba nokulibaziseka kancinci, kodwa ukufika kwayo akunakuphepheka

Kumanqaku aliqela esabelana ngawo apha kwibhlog esele sithethile ngayo I-FLoC eyitekhnoloji ukusuka kuGoogle ngokusisiseko utshintshiselana ngomkhondo womntu ngamnye kunye nokuprintwa kweminwe group (cohort) esekwe kwimbali yokukhangela efanayo yamalungu elo qela.

IFLC Beka abantu kumaqela ngokusekwe kwiindlela ezifanayo zokukhangela, Oko kuthetha ukuba kuphela "ii-ID zamaqela" kwaye hayi ii-ID zomsebenzisi ezizodwa ezisetyenziselwa ukujolisa kuzo. Imbali yeWebhu kunye nokufakwa kwealgorithm kugcinwa kwisikhangeli, kwaye isikhangeli sibonisa kuphela "iqela" elinamawaka abantu.

NgoJanuwari 2020, UGoogle uthe iyazinika iminyaka emibini ukuvimba ii-cookies zomntu wesithathu, indlela eqhelekileyo yamashishini okulandela abantu kwisikhangeli se-Chrome. Isicwangciso sikaGoogle kukuthintela iinkampani ze-adware kunye neminye imibutho ekunxibelelaneni iicookies zakho zebrawuza kwiiwebhusayithi ezingasebenziyo:

"Emva kwencoko yokuqala kunye noluntu lwewebhu, siqinisekile ukuba ngokuqhubeka kwayo kunye nengxelo, iindlela zabucala kunye nemigangatho evulekileyo njengeSandbox yaBucala inokuxhasa iwebhu esempilweni, exhaswa ziintengiso ngendlela eya kwenza ukuba ii-cookies zomntu wesithathu ziphelelwe lixesha. . Nje ukuba ezi ndlela zihlangabezane neemfuno zabasebenzisi, abapapashi, kunye nabathengisi, kwaye baphuhlise izixhobo zokunciphisa izisombululo, siceba ukuphelisa inkxaso ye-cookie yomntu wesithathu kwi-Chrome. Injongo yethu kukukwenza kwiminyaka emibini. Kodwa asinakukwenza sedwa, yiyo loo nto sifuna i-ecosystem ukuba ithathe inxaxheba kwezi zindululo. Siceba ukuqala iimvavanyo zokuqala zemvelaphi kamva kulo nyaka, ngokuqala ngemilinganiselo yokuguqula kunye nokuqhubeka nokwenza ngokwezifiso.

Ukwenza oko, Umhleli weChannel ucebise amaqela okufunda amanyeneyo (FLoC) eyinxalenye yebhokisi yesanti yabucala. Iinjineli zeChannel zisebenze nomzi mveliso kwinqanaba elikhulu, kubandakanya nemibutho yeWWC yemigangatho yewebhu, kwiingcinga zeSandbox uGoogle kunye nabanye abadlali bezentengiso abaye beza nazo. NgokukaGoogle, ezinye zezi zimvo zinokuphononongwa ngakumbi.

Emva koko, iintlobo ngeentlobo zeemveliso kunye namaqela adumileyo abaleka ngokuchasene neFloC kunye nokuphendula ekuphenduleni komzi mveliso, UGoogle uthathe isigqibo sokulibazisa ukususwa kwenkxaso yecookie yomntu wesithathu kwiChannel. Iibrawuza ezininzi ngoku zivimba ii-cookies zomntu wesithathu, kodwa uGoogle akazukungenelela ngaphandle kokukhusela imodeli yakhe yeshishini, ngakumbi ngeFLC. Nangona kunjalo, ebusweni bokusabela kwetyathanga, bobabini kubadlali bemizi-mveliso nakwezopolitiko (umz.Uvavanyo lwe-EU olujolise kwiinkonzo zetekhnoloji kaGoogle), UGoogle uthi "kuye kwacaca ukuba kuthatha ixesha elininzi kuyo yonke le ndawo ukuphumeza le nto."

UGoogle ubanga ukuba ufumene "izimvo ezibalulekileyo" ukusuka kuluntu lwewebhu emva kovavanyo lwakho lokuqala lweFLC, kwaye ngoku kuya kuthatha ithutyana ukuba umatshini uzalisekiswe kwizinga elikhulu. UGoogle uthi oku "kuyakuvumela ixesha elaneleyo kwingxoxo kawonke-wonke kwizisombululo ezifanelekileyo, ukuqhubeka kokuzibandakanya nabalawuli, kunye nabapapashi kunye nomzi mveliso wentengiso wokufudusa iinkonzo zabo." Ngelixa i-FLoC ingoyena ndoqo uphambili kuGoogle wokulandela umkhangeli we-cookie ngaphezulu, ayisiyiyo kuphela into abanokukhetha kuyo. Inkampani ithi "i-Chrome kunye nabanye benze ngaphezulu kokungeniswa okungama-30, kwaye ezine zokungeniswa ziyafumaneka kwiiMvavanyo zoQalo."

UGoogle uhlaziye inkqubo yabucala yenyanga Kwibhokisi yesanti ukubonisa ukuba inkampani ihlehlisile uvavanyo lwe-FLoC ukusuka kwi-Q2021 2022 (ibhengezwe ngoJulayi) kude kube yi-Q2022 XNUMX. Ukuvavanya i-FLEDGE API, isindululo esitsha seChannel sokunceda abathengisi ukuba baphinde babhengeza intengiso ngaphandle kweicookies zomntu wesithathu kwiwebhu nazo ziyalibaziseka kwaye ayenzeki kude kube yikota yokuqala ka-XNUMX.

UGoogle ngoku ucwangcisa ukukhupha iFLC kwizikhangeli ukuphela kuka-2022 (icandelo eliluhlaza kwimephu yendlela engezantsi), emva koko inqanaba lesithathu lenkxaso yecookie ngasekupheleni kuka-2023, ngaphezulu kwenyanga ezi-3.

Ithuba "leNgxoxo", ekuqaleni lalicwangciselwe ukuphela kwikota yesithathu ka-2021, apho "ubuchwepheshe kunye neeprototypes zabo kuxoxwa ngazo kwiiforamu ezinje ngeGitHub okanye amaqela e-W3C", yandisiwe kude kube sekupheleni kwekota yesine yowama-2021. Ikwachaphazela uqikelelo lokuba kulindeleke ukuba luphele nini uvavanyo, notshintsha ngoku ukusuka esiphelweni sekota yesibini kuye ekupheleni kwekota yesithathu ka-2022.

Ukongeza, ukuvavanywa kwee-API kudidi 'lwentengiso yedijithali yokulinganisa' kuye kwahlehliselwa kwi-Q2022 XNUMX.

Umthombo: https://www.privacysandbox.com/


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