IGoogle yethula ukuvela komsebenzi wayo kokunye okuvela kumakhukhi avela eceleni

Ngesikhathi se-2019 edition ye-Chrome Dev Summit eSan Francisco, I-Google yethule umbono wayo wewebhu, njengoba umhleli asho izinto eziningana, kufaka phakathi ukuthuthukiswa kweSandbox Yobumfihlo, indawo ephephile yokuqukethwe evikela ubumfihlo babasebenzisi.

Ngamafuphi, iGoogle Ngikuhlelela lokho ngonyaka ozayo (uhlelo belusukela ngoJanuwari 2020) vimba indlela ejwayelekile yokuthi izinkampani zilandele abasebenzisi ye-inthanethi esipheqululini sayo se-Chrome, esizoba nemiphumela yokusebenza kweWebhu, ngenkathi inkampani izama ukuhambisana nezidingo zobumfihlo ezandayo zabasebenzisi.

Icebo le-Google ukuvikela izinkampani ze-adware nezinye izinhlangano ekuxhumaniseni amakhukhi wesiphequluli sakho kumawebhusayithi angasebenzi.

"Ngemuva kwengxoxo yokuqala nomphakathi wewebhu, siyaqiniseka ukuthi ngokuqhubeka kokufunda kanye nempendulo, izindlela zobumfihlo namazinga avulekile njenge-Sandbox Yobumfihlo angayisekela iwebhu enempilo, exhaswa yizikhangiso." ayisasebenzi. Lapho nje lezi zindlela sezihlangabezane nezidingo zabasebenzisi, abashicileli, nabakhangisi, futhi sakha amathuluzi okunciphisa ukusebenza, sihlela ukukhipha ukwesekwa kwekhukhi lesithathu ku-Chrome. Inhloso yethu ukukwenza eminyakeni emibili. Kepha asikwazi ukukwenza sodwa, yingakho sidinga i-ecosystem ukuthi ibambe iqhaza kulezi ziphakamiso. Sihlela ukuqala izivivinyo zokuqala zemvelaphi ekupheleni kwalo nyaka, siqale ngesilinganiso sokuguqulwa futhi siqhubeke nokwenza ngezifiso ”.

Ekuvuseleleni kokugcina kwephrojekthi yakho ukufaka esikhundleni amakhukhi enkampani yangaphandle Ngezinhloso zokukhangisa, i-Google ithe ukuhlola isiphakamiso esithile kubukeka kuthembisa.

-Google kuhlelwe ukwabelana ngeminye imiphumela emisha ekhombisa ukusebenza ngempumelelo yesiphakamiso sayo se-federated cohort (FLoC), okuyingxenye ye-sandbox yobumfihlo.

Onjiniyela be-Chrome basebenze nezimboni ngezinga elikhudlwana, kufaka phakathi inhlangano yamazinga wewebhu i-W3C, ekuboneni kweSandbox iGoogle nabanye abadlali bezobuchwepheshe bezikhangiso abeza nayo. Ngokuya nge-Google, eminye yale mibono kungenzeka ihlolwe ngokuqhubekayo.

"Yisiphakamiso," kusho uChetna Bindra, umphathi womkhiqizo weqembu wokuthembela kwabasebenzisi nobumfihlo kwaGoogle, kusho inqubekela phambili yeFLC. «Lesi akusona neze isiphakamiso sokugcina noma kuphela sokufaka amakhukhi wenkampani yangaphandle… Ngeke kube khona i-API yokugcina esizoyihlola ngokuqhubekayo, kuzoba iqoqo lalawo ma-API avumela izinto ezifana nokukhangisa okususelwa kuntshisekelo, kanye amacala wokulinganisa, lapho kubalulekile khona ukukwazi ukuqinisekisa ukuthi abakhangisi bangalinganisa ukusebenza kwezikhangiso zabo ”.

UBindra uthe inkampani "izethembe ngokweqile" ngenqubekela phambili eyenziwe ngeziphakamiso nokuhlolwa kuze kube manje.

Okuthunyelwe kwe-Google kuthi imiphumela yokuhlolwa ikhombisa ukuthi i-FLoC "ingummeleli osebenza kahle ogxile kwimfihlo kumakhukhi ovela eceleni." Ithi abakhangisi bangalindela ukubona okungenani u-95% wokuguqulwa ngedola ngalinye elisetshenzisiwe uma kuqhathaniswa nokukhangisa okususelwa kumakhukhi.

Ngokuyisisekelo, I-FLoC izobeka abantu emaqenjini ngokususelwa ekuziphatheni kokuphequlula ngokufanayo, okusho ukuthi kuzosetshenziswa kuphela “omazisi beqoqo” hhayi ama-ID womsebenzisi ngamunye. Umlando wewebhu nokokufaka kwe-algorithm kungagcinwa kusiphequluli, futhi isiphequluli sizoveza kuphela "iqembu" eliqukethe izinkulungwane zabantu.

"Sithola ngempela ukuthi obunye balabo buchwepheshe besikhangiso se-sandbox besikhangiso sangaphambilini empeleni busebenza njengamakhukhi avela eceleni," kusho uBindra. “Impela lukhona olunye uvivinyo oluzayo. Sifuna abakhangisi nobuchwepheshe bezikhangiso ukuthi babambe iqhaza ngqo. «

Ubuye wengeza ukuthi izinombolo zokuhlolwa kweFLC kufanele ziqinisekise abahleli. I-Chrome izobe seyenza amaqoqo ahlanganyele ukuhlolwa komphakathi ngokukhishwa kwayo okulandelayo ngoMashi, futhi ihlela ukuqala ukuhlola amaqoqo asekelwe e-FLoC nabakhangisi ku-Google Ads ku-QXNUMX, ngokusho kweposi lebhulogi.

Umthombo: https://blog.google/


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