Kakade ezimweni ezahlukahlukene sikhulume ngeFloC (isistimu okuthiwa ingena esikhundleni samakhukhi wokukhangisa ku-Chrome) lapha kubhulogi futhi inikeze okuningi okuzokhulunywa ngakho Njengoba izinkampani ezehlukene zokukhangisa kanye nabathuthukisi abadumile nemikhiqizo emhlabeni wezobuchwepheshe bezwakalise ukungavumelani kwabo ekwethulweni kwalolu hlelo ku-Chrome.
Ngayo abameli bezimfihlo, kepha, Bakhala ama-alamu ngalokho abakubona njengobuchwepheshe obubi kakhulu, nabathengisi besiphequluli abasuselwa kuChromium abanjengoBrave noVivaldi bazibophezele ekulweni neFooC ngazo zonke izindlela.
Kunjalo ngeGitHub okwathi emasontweni ambalwa edlule kwaziswa isikhundla sayo kuFloC futhi kwakhubaza ukulandela umkhondo kweFloc lapho usebenzisa unhlokweni we-HTTP kuwo wonke amasayithi wekhasi le-GitHub.
Kusukela iGitHub yazise abasebenzisi ngokungeza unhlokweni we-HTTP ongavimba i-FLoC kungxenyekazi yokubamba ikhodi. Kokubili unhlokweni we-HTTP we-github.com nesinye isizinda github.io kubuyisa unhlokweni "Izimvume-Inqubomgomo: inzalo-cohort = ()". Ngokuya ngomsebenzisi ojwayelekile, ukulandelwa kweFooC yakwaGoogle kuzovinjelwa kunoma iyiphi iwebhusayithi noma ikhasi lewebhu elibanjwe kulezi zizinda ezimbili.
Futhi manje, i-Amazon nayo isithathe isinqumo sokuvimba i-FloCnjengoba izindawo eziningi ze-Amazon, kufaka phakathi i-Amazon, i-WholeFoods, ne-Zappos, zivimba uhlelo lokulandela umkhondo lwe-Google's FLoC ukuqoqa idatha ebalulekile ekhombisa imikhiqizo eseshwe kumasayithi e-commerce e-Amazon, ngokusekelwe kukhodi yewebhusayithi ehlaziywe ngochwepheshe bezobuchwepheshe.
"Lesi sinqumo sihambisana ngqo nomzamo weGoogle wokunikeza enye ikhukhi yenkampani yangaphandle enye into," kusho u-Amanda Martin, iphini likamengameli wezokusebenzisana kwezinkampani e-digital agency iGoodway Group.
Ngokusho kochwepheshe abafunde ikhodi yomthombo yezindawo ze-Amazon, umthengisi omkhulu Kungezwe ikhodi ezintweni zayo zedijithali ukuvimbela i-FLoC ekulandeleni izivakashi zisebenzisa isiphequluli se-Chrome.
Isibonelo, ngenkathi ekuqaleni kwesonto i-WholeFoods.com neWoot.com bengafakanga ikhodi yokuvimba i-FLoC, ngoLwesine bathole ukuthi lawa masayithi anekhodi etshela uhlelo lweGoogle ukuthi lungafaki imisebenzi yezivakashi zabo. ukubika noma ukwabela okokuhlonza.
Nokho, kukhona isexwayiso ngokuvinjelwa kwe-FLoC emakhasini kusuka ku-Whole Foods. Ngenkathi ezinye izizinda ezingabanikazi be-Amazon ezishiwo lapha ezivimbela i-FLoC zenza kanjalo zisebenzisa indlela enconyiwe yeGoogle yokuthumela unhlokweni wokuphendula ovela kumakhasi we-HTML, ukuvinjelwa kwe-Whole Foods kusebenzisa iqhinga elithumela unhlokweni ongazibhalisi kuzicelo ze-Amazon scan.
Futhi kubalulekile ukucabangela lokho I-Amazon ithuthukisa hhayi kuphela ibhizinisi lokuthenga online, kodwa futhi nebhizinisi lokukhangisa, lapho iGoogle neFacebook njengamanje banesabelo esikhulu semakethe yokukhangisa yedijithali, kepha ibhizinisi lokukhangisa laseAmazon nalo kubikwa ukuthi likhula ngokushesha.
I-Amazon kulindeleke ukuthi yakhe izikhombi zayo zokukhangisa ngokuzayo. futhi izama ukuthuthukisa amathuluzi weplatform-side platform (DSP) ngaphandle kokubandakanyeka kweGoogle. Isinqumo sokuvimba i-FLoC akusona kuphela inzuzo eqondile, kodwa futhi yisinqumo sokuncintisana.
Ngesikhathi Kungabonakala njengokusobala ukuthi i-Amazon ifuna ukuqeda noma yisiphi isinyathelo seGoogle, inkampani inezizathu eziningi zokuvimbela impumelelo ye-FLoC. Kalula nje, akuyona intshisekelo enkulu ye-Amazon ukuvumela abantu bangaphandle abanjengoGoogle noma ezinye izinkampani zobuchwepheshe bezikhangiso ukuthi bazuze emininingwaneni yakho ebalulekile yomthengi.
Ngaphandle kwezivakashi ze-Amazon ngemininingwane eqoqiwe, I-FLoC yakwaGoogle ingaba sengoziniisikhulu se-ejensi sisho ngombandela wokungadalulwa.
Ukube i-Amazon ibikhethe ukungavimbi i-FLoC, inkampani ibingasiza iGoogle ngokuvumela:
"Imiphumela eyenziwe ngcono kakhulu ngokuthengwa okuthile kwe-FLoC emakethe," kusho isikhulu. Izimangalo zeGoogle mayelana nokusebenza kwale ndlela sezivele zibhekiwe.
Umthombo: https://digiday.com