I-FLoC iyindlela yokukhomba isikhangiso ngokuzenzekelayo ngaphandle kwamakhukhi kusuka kwa-Google "okuvikela ubumfihlo" ngokunikeza abasebenzisi be-Intanethi igama lokungaziwa ngaphezu kwekhukhi lomuntu wesithathu.
Noma kunjalo, i-FLoC kungenza kusheshe futhi kube lula ukuthi izinkampani zokukhangisa zithole futhi zithole imininingwane Mayelana nabantu abaku-inthanethi, njengoba abameli bezindlela ezahlukahlukene zobumfihlo nezokuziphatha belindele, izinkampani seziqala ukuhlanganisa iziqinisekiso ze-FLoC nolwazi olukhona olukhomba imininingwane yephrofayili.
Izinkampani ze-Tech ezisebenza emakethe yokuphathwa kobunikazi bedijithali zithi izikhombi zizosiza ekuthuthukiseni ukunemba kwamasistimu athola ubunikazi babantu futhi angasebenza njengezikhombi eziphikelelayo.
"Uma sinamasiginali amaningi, siyobe sinemba kakhudlwana, futhi izinkomba zeFLoC zizoba ngesinye sezimpawu esizoyisebenzisa," kusho uMathieu Roche, oyi-CEO ye-ID5.
I-Google iqoka i-FLoC njengemodeli yokukhomba isikhangiso enobumfihlo ngoba indlela ayilandeleli abantu ngawodwana. Esikhundleni salokho, i-FLoC isebenzisa ukufundwa komshini ukuqoqa iqembu labantu ngokususelwa kumakhasi e-web abavakashele wona.
Ngokwengeziwe, i-ID ye-FLoC enikezwe abantu ivuselelwa masonto onke, okuhloselwe ukuyihlunga ibe ngamaqoqo aguqukela kancane kancane futhi ngokusobala anciphise ukusetshenziswa kwe-ID ye-FLoC njengesikhombi esiphikelelayo. Njengoba uhlelo lusebenza ngokuzenzekelayo kuziphequluli zewebhu ezifana ne-Chrome, i-Google ayichazi ngokunembile ukuthi ihlanganisa kanjani amaqoqo.
Nokho, umkhakha wokukhangisa (eye yamukela ubuchwepheshe obuyisisekelo be-intanethi njengekhukhi nekheli le-IP ukukhomba abantu abaku-inthanethi) bona ithuba lokwenza okufanayo ngama-ID e-FLoC ngethemba lokuvimbela ukunyamalala kwamakhukhi okuseduze.
Ngokuhamba kwesikhathi, Izihlonzi ze-FLoC zingasebenza njengezikhombi eziphikelelayo ngendlela efanayo namakheli e-IP, kusho uNishant Desai, umqondisi wezobuchwepheshe nokusebenza kwamaqembu eXaxis, ohlangothini lweGroupM.
Njengamakheli e-IP, ama-ID e-FLoC ngeke abe yi-static ngokuphelele. Kodwa-ke, ama-ID afanayo e-FLoC noma ibanga elifanayo le-ID kungenzeka lihlotshaniswa nothile.
"Uma ukuziphatha kwakhe kungashintshi, i-algorithm izoqhubeka nokumthinta kulelo qembu elifanayo, ngakho-ke abanye abasebenzisi bazoba ne-ID ye-FLoC eqhubekayo ehambisana nabo, noma ingaba neyodwa."
Abameli bezobumfihlo baphikise ukuthi izifakazelo ze-FLoC zinganciphisa ubunzima bezinkampani ukuqoqa imininingwane ngomuntu othile.
Ngenkathi kuze kube manje umsebenzisi wewebhu bekufanele avakashele iwebhusayithi okungenani kanye ngaphambi kokuba isayithi lifake ikhukhi emshinini wabo ukulandelela ukunyakaza kwabo kuwebhu, i-ID ye-FLoC nezimpawu elizikhiphayo kuzokwaziwa.
Ngaphezu kokuxhuma okokuhlonza i-FLoC kwezinye izinhlobo zedatha, Indlela yokukhomba engapheki yeGoogle ingasetshenziswa yodwa ukudala amaphrofayili ezethameli.
Kodwa-ke, kusobala ukuthi ezinye izinkampani zibheka iziqinisekiso ze-FLoC njengedatha yobunikazi engabaluleka kakhulu, yingakho abameli bobumfihlo abanjengoCypher bebabheka njengokukhathazeka kwangasese, okungekhona okomqondo.
I-Chrome izokwabela i-ID ye-FLoC kumsebenzisi ngamunye we-Chrome ongazikhiphile ohlwini, ekhubaza ukusethwa kwe-sandbox yobumfihlo besiphequluli noma ukuyivimba ngesandiso. Ngakho-ke noma ngabe umuntu engakaze avakashele isayithi phambilini, i-ID ye-FLoC ingadalula imininingwane ngalowo muntu isayithi noma uhlelo lwesikhangiso okungenzeka alunabo ngenye indlela.
Isibonelo, ngokuhlangene, lezi zinkomba zedatha zingaveza ubulili bomuntu, uma kungenzeka babe kubakaki bemali engenhla noma ngaphansi komholo othile, noma uma bahlala esifundeni esithile.