Tuni a kan lokuta daban-daban munyi magana game da FloC (tsarin da zai maye gurbin cookies ɗin talla a cikin Chrome) a nan a kan shafin yanar gizon kuma ya ba da abubuwa da yawa don magana game da shi Kamar yadda kamfanonin talla daban-daban gami da mashahuran masu ci gaba da kere-kere a duniyar fasaha suka nuna rashin jituwarsu a bullo da wannan tsarin a cikin Chrome.
Tare da cewa masu kare sirri, amma duk da haka, suna yin kararrawa game da abin da suke gani har ma da fasaha mafi muni, da kuma masu siyarda kayan bincike na Chromium kamar Brave da Vivaldi sun himmatu don yaƙar FLoC a duk nau'ikan ta.
Wannan shine batun GitHub wanda makonni da yawa da suka gabata ya sanar da matsayinsa akan FloC da nakasassun bin Floc lokacin aiwatar da taken HTTP a kan dukkan shafukan GitHub.
Tunda GitHub ya sanar da masu amfani game da ƙara taken HTTP wanda zai toshe FLoC akan dandalin karɓar lambar. Dukansu taken HTTP na github.com da madadin yankin github.io sun dawo kan taken "Izini-Ka'idar: interest-cohort = ()". Dangane da matsakaita mai amfani, za a toshe hanyar Google ta FLoC akan kowane gidan yanar gizo ko shafin yanar gizon da aka shirya akan waɗannan yankuna biyu.
Kuma yanzu, Amazon ya yanke shawara don toshe FloCkamar yadda yawancin kaddarorin Amazon, gami da Amazon, WholeFoods, da Zappos, suka toshe tsarin bin tsarin FLoC na Google don tattara bayanai masu mahimmanci wadanda ke nuna kayayyakin da aka bincika a shafukan yanar gizo na e-commerce na Amazon, dangane da lambar gidan yanar gizon da masanan fasaha suka bincika.
"Wannan shawarar kai tsaye ta yi daidai da yunƙurin Google na samar da wani madadin na kuki na ɓangare na uku," in ji Amanda Martin, mataimakiyar shugaban haɗin gwiwar kamfanoni a kamfanin dijital na kamfanin dijital.
A cewar masana da suka yi nazarin lambar tushe na shafukan Amazon, babban dillalin addedara lambar zuwa kayanta na dijital don hana FLoC daga bin diddigin baƙi ta yin amfani da burauzar Chrome.
Misali, yayin da a farkon makon WholeFoods.com da Woot.com ba su haɗa da lambar da za ta toshe FLoC ba, a ranar Alhamis sun gano cewa waɗannan rukunin yanar gizon suna da lambar da ta gaya wa tsarin Google cewa kada su haɗa da ayyukan maziyarta. don bayar da rahoto ko sanya masu ganowa.
Duk da haka, akwai gargadi game da toshe FLoC akan shafuka daga Whole Foods. Duk da yake wasu yankuna mallakar Amazon da aka ambata anan suna toshe FLoC suna yin hakan ta amfani da shawarar da Google ya bayar na tura taken amsawa daga shafukan HTML, toshe duk Abincin yana amfani da wata dabara wacce zata aika taken da ba'a cire rajista ba daga buƙatun don binciken Amazon.
Kuma ya zama dole a yi la’akari da hakan Amazon yana haɓaka ba kawai kasuwancin cinikin kan layi ba, har ma da kasuwancin talla, wanda a halin yanzu Google da Facebook suke da kaso mai tsoka na kasuwar tallan dijital, amma kasuwancin tallata Amazon shima ana bada rahoton yana girma cikin sauri.
Ana sa ran kamfanin Amazon zai samar da nasa bayanan masu tallatawa nan gaba. kuma yana ƙoƙari ya inganta kayan aikin dandalin buƙatun-gefe (DSP) ba tare da sa hannun Google ba. Shawarwarin toshe FLoC ba kawai fa'idodi ne kai tsaye ba, har ma yanke shawara na gasa.
Duk da yake Yana iya zama a bayyane cewa Amazon yana son kawo ƙarshen duk wani shirin Google, kamfanin yana da dalilai da yawa don hana nasarar FLoC. A sauƙaƙe, ba shine mafi kyawun sha'awar Amazon ba da izinin waje kamar Google ko wasu kamfanonin fasahar talla don cin gajiyar bayanan mai siyan ku ba.
Ba tare da baƙi na Amazon ba tare da bayanan da aka tattara, FLoC na Google na iya zama cikin rashin matsalain ji wani jami'in hukumar da sharadin sakaya sunansa.
Idan da Amazon ya zabi kada ya toshe FLoC, da kamfanin zai iya taimakawa Google ta hanyar kyale:
"Ingantaccen ingantaccen sakamakon wasu sayayya na FLoC a kasuwa," in ji mai zartarwa. Abubuwan da Google ke ikirarin game da aikin hanyar sun riga sun zama abin dubawa.
Source: https://digiday.com