I-FLoC yindlela ezenzekelayo yokujolisa ngaphandle kweekuki evela kuGoogle "okhusela ubumfihlo" ngokubonelela abasebenzisi be-Intanethi ngeqondo elikhulu lokungaziwa kunekuki yomntu wesithathu.
Nangona kunjalo, i-FLoC inokwenza ukuba kukhawuleze kwaye kube lula kwiinkampani zentengiso ukuchonga nokufikelela kulwazi malunga nabantu abakwi-intanethi, njengoko abameli abaninzi bemfihlo kunye nedatha yokuziphatha bebelindele, iinkampani ziqala ukudibanisa iziqinisekiso ze-FLoC kunye nolwazi olukhoyo lweprofayili echongayo.
Iinkampani zetekhnoloji ezisebenza kwimarike yolawulo lwezazisi zedijithali zithi ezo zichongi ziza kunceda ekuphuculeni ukuchaneka kweenkqubo ezichonga iinkcukacha zabantu kwaye zinokusebenza njengezichongi ezizingileyo.
"Imiqondiso emininzi esinayo, siya kuchaneka ngakumbi, kwaye izichazi ze-FLoC ziya kuba zezinye zeempawu esiza kuzisebenzisa," utshilo uMathieu Roche, i-CEO ye-ID5.
UGoogle wonga i-FLoC njengemodeli yokujolisa intengiso yabucala kuba indlela ayilandeleli abantu ngabanye. Endaweni yoko, i-FLoC isebenzisa umatshini wokufunda ukwenza amaqela abantu ngokusekwe kumaphepha ewebhu abawandwendweleyo.
Ukongeza, i-ID ye-FLoC eyabelwe abantu ihlaziywa rhoqo ngeveki, ejolise ukubahluza kwi-collective eguqukayo ngokuthe ngcembe kwaye ibonakala inciphisa ukusetyenziswa kwe-ID ye-FLoC njengesichongi esizingileyo. Kuba inkqubo isebenza ngokuzenzekelayo kwizikhangeli zewebhu ezifana neChrome, uGoogle akayichazi ngokuchanekileyo indlela ehlanganisa ngayo amaqela.
kunjalo, ishishini leentengiso (eye yamkela ubugcisa be-intanethi obusisiseko obufana necookie kunye nedilesi ye-IP ukuchonga abantu kwi-intanethi) ubona ithuba lokwenza okufanayo ngee-ID ze-FLoC ngethemba lokuthintela ukunyamalala okuzayo kweekuki.
Ixesha elidlulele, Izichongi ze-FLoC zinokusebenza njengabachongi abazingisayo ngendlela efanayo needilesi ze-IP, utshilo uNishant Desai, igosa eliyintloko letekhnoloji yeqela kunye nokusebenza eXaxis, ingalo ye-adtech yeGroupM.
Njengeedilesi ze-IP, ii-ID ze-FLoC aziyi kuma ngokupheleleyo. Nangona kunjalo, kusenokwenzeka ukuba ezi IDs ze-FLoC ezifanayo okanye uluhlu lwee-ID zinxulunyaniswa nomntu.
"Ukuba ukuziphatha kwabo akuguquki, i-algorithm iya kuqhubeka nokuchaphazela kwakwelo qela, ngoko abanye abasebenzisi baya kuba, okanye banokuba ne-ID ye-FLoC eqhubekayo ehambelana nabo."
Abaxhasi bangasese baye baxela ukuba iziqinisekiso ze-FLoC zinokunciphisa ubunzima beenkampani ekuqokeleleni ulwazi malunga nomntu.
Ngelixa ukuza kuthi ga ngoku umsebenzisi wewebhu ebeya kundwendwela iwebhusayithi kanye phambi kokuba isayithi ibeke icookie kumatshini wabo ukuze ilandelele iintshukumo zabo kwiwebhu, i-ID ye-FLoC kunye neempawu eziyikhuphayo ziya kwaziwa.
Ukongeza ekudibaniseni izikhangeli ze-FLoC kwezinye iindidi zedatha, Indlela kaGoogle yokujolisa icookieless inokusetyenziswa ngokwayo ukwenza iiprofayile zabaphulaphuli.
Nangona kunjalo, kucacile ukuba ezinye iinkampani zijonga iziqinisekiso ze-FLoC njengedatha yesazisi enokuba nexabiso, yiyo loo nto abameli babucala njengeCyphers bebabona njengenkxalabo yabucala, engeyothiyori kangako.
I-Chrome iya kwabela i-ID ye-FLoC kumsebenzisi ngamnye we-Chrome ongakhange aphume, ukukhubaza isethingi yebhokisi yesanti yangasese, okanye ukuyivala ngolwandiso. Ke nokuba umntu akazange atyelele indawo ngaphambili, i-ID ye-FLoC inokuveza ulwazi malunga naloo mntu isayithi okanye inkqubo yentengiso ekusenokwenzeka ukuba ayinakuba nayo.
Umzekelo, kunye, ezi zibonakaliso zedatha zinokutyhila isini somntu, nokuba kunokwenzeka ukuba abe kumgangatho womvuzo ongaphezulu okanye ongaphantsi komvuzo othile, okanye ukuba uhlala kwindawo ethile.