Iinkampani zentengiso zikhangela iindlela zokudibanisa enye idatha kwiFooC

I-FLoC yindlela yokujolisa kwintengiso ngokuzenzekelayo ngaphandle kweicookies isuka kuGoogle "ekhusela imfihlo" ngokubonelela abasebenzisi be-Intanethi ngenqanaba elikhulu lokungaziwa kunecokie yomntu wesithathu.

Nangona kunjalo, iFLC Ingenza ukuba kube lula kwaye kube lula kwiinkampani zentengiso ukuba zichonge kwaye zifikelele kulwazi malunga nabantu abakwi-intanethi, njengoko idatha yabucala eyahlukeneyo kunye negqwetha lokuziphatha belilindele, iinkampani ziqala ukudibanisa iziqinisekiso zeFLC kunye neenkcukacha ezikhoyo ezikhoyo ezichazayo.

Iinkampani zeTekhnoloji ezisebenza kwimakethi yolawulo lwesazisi sedijithali zithi izinto zokuchonga ziya kunceda ukuphucula ukuchaneka kweenkqubo ezichonga ubuchwephesha babantu kwaye zinokusebenza njengezazisi ezingapheliyo.

"Okukhona sinemiqondiso, kokukhona siya kuchaneka ngakumbi, kwaye izikhombisi zeFooC ziya kuba yenye yeempawu esizakusebenzisa," utshilo uMathieu Roche, uCEO weID5.

UGoogle uchonge iFLC njengemodeli yokujolisa kwintengiso yabucala kuba indlela ayilandeleli abantu ngokukodwa. Endaweni yokuba i-FLoC isebenzise ukufundwa komatshini kwiqela labantu ngokusekwe kumakhasi ewebhu abatyeleleyo.

Ukongeza, isazisi se-FLoC esabelwe abantu sihlaziywa qho ngeveki, ekujongwe ukuba sihluziwe ekuhlanganeni ngokuthe ngcembe kwaye ngokucacileyo sinciphise ukusetyenziswa kwe-ID ye-FLoC njengesazisi esingapheliyo. Kuba inkqubo isebenza ngokuzenzekelayo kwizikhangeli zewebhu ezinje ngeChannel, uGoogle akachazi ngokuchanekileyo ukuba zihlanganisa njani ii-cohorts.

kunjalo, ishishini lentengiso (ethe yamkela ubuchwephesha obusisiseko kwi-intanethi njengecookie kunye nedilesi ye-IP yokuchonga abantu abakwi-intanethi) ibona ithuba lokwenza okufanayo nee-ID zeFLC ngethemba lokuthintela ukunyamalala kweicookies kungekudala.

Ixesha elidlulele, Izazisi zeFLC zinokusebenza njengezichongi eziqhubekayo ngendlela efanayo needilesi ze-IP, utshilo uNishant Desai, umlawuli wetekhnoloji kunye nokusebenza kweqela eXaxis, ingalo yeqela le-GroupM.

Njengeedilesi ze-IP, ii-ID ze-FLoC azizukuma ngokupheleleyo. Nangona kunjalo, ii-ID ze-FLoC ezifanayo okanye uluhlu olufanayo lwe-ID kunokwenzeka ukuba zinxulunyaniswe nomntu othile.

"Ukuba indlela aziphatha ngayo ayitshintshi, ialgorithm iya kuqhubeka ukumchaphazela kwela qela linye, abanye abasebenzisi baya kuba ne-ID ye-FLoC engagungqiyo enxulunyaniswa nabo, okanye banokuba nayo."

Abameli babucala bathi ubungqina be-FLoC bunokunciphisa ubunzima beenkampani ekuqokeleleni ulwazi malunga nomntu.

Ngelixa kude kube ngoku umsebenzisi wewebhu bekufanele ukuba undwendwele iwebhusayithi ubuncinci kube kanye ngaphambi kokuba isiza sibeke ikuki kumatshini wabo ukulandelela iintshukumo zabo kwiwebhu, isazisi seFLoC kunye nemiqondiso ephumayo iya kwaziwa.

Ukongeza kokudibanisa izikhombi zeFLC kwezinye iintlobo zedatha, Indlela yokujolisa engaphekiyo kaGoogle inokusetyenziselwa yona ukwenza iiprofayili zabaphulaphuli.

Nangona kunjalo, kucacile ukuba ezinye iinkampani zijonga iziqinisekiso zeFLC njengedatha yesazisi enokubaluleka, yiyo loo nto abameli babucala njengoCypher bebajonga njengexhala labucala, elingelilo njengethiyori.

I-Chrome iya kwabela i-ID ye-FLoC kumsebenzisi ngamnye we-Chrome ongabhalisanga, ngokukhubaza isetingi yabucala yesikhangeli sebhokisi yesanti okanye ukuyivimba ngolwandiso. Ke nokuba umntu akaze atyelele indawo ngaphambili, i-ID yeFLC inokutyhila ulwazi malunga naloo mntu isiza okanye inkqubo yentengiso ayinakuba nayo ngenye indlela.

Umzekelo, ngokudibeneyo, ezi zinto zedatha zinokubonisa isini somntu, ukuba kunokwenzeka ukuba bakwibhakethi yomvuzo engaphezulu okanye engaphantsi kwengeniso ethile, okanye ukuba bahlala kwingingqi ethile.


Umxholo wenqaku uyabambelela kwimigaqo yethu imigaqo yokuziphatha yokuhlela. Ukuxela impazamo cofa apha.

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