Social networks have changed in the last decade the interaction of users, prospects and potential customers with web pages that offer products and services on the Internet. Consequently, a social media plan has been postulated as indispensable among webmasters and marketers to the development and expansion of your projects.
What is a social media plan and what does it consist of?
A social media plan basically consists of the design of a tailored strategy with the aim of diversifying resources and exponentially increasing the potential and performance of the different social profiles associated with the project.
To develop a successful social media plan, all the details must be tailored to measure and the expert supervision of professionals in the sector such as community managers is required for a correct administration of resources.
Analysis and statistics
Analysis and statistics are the first two fundamental steps for the development of an efficient social media Plan, because through exhaustive analysis and monitoring of our audience we will be able to determine the most effective publications, as well as the hours with the most activity in the different countries, age ranges and different profiles, among others in order to diversify the campaigns.
Market orientation
Any product or service of a company is oriented to a certain market or profile of prospect and potential customer. With this in mind, we must diversify the campaigns to increase their performance for specific purposes by adapting the publications to the profiles that are intended to attract.
Analysis of the competition
Unless there is an exclusive market available, which is unlikely considering the current globalization, analyzing the results of the competition becomes another essential task for the development of our Social Media Plan. In this way, we can obtain the benefits through the design of campaigns and strategies that our competitors have previously studied when they are successful or, failing that, learn from their mistakes when they fail so as not to include them in our plan.
Set budgets
The development of any social media plan regardless of its scale, involves an investment that must be carefully planned in detail to avoid short-term unforeseen events. Once again at this point, the work of qualified professionals in the sector is essential, whose salary or collaboration we must also include in the general budget.
Automation
Although the design of a social media plan must be carried out by professionals, once the campaigns have been programmed many of the tasks involved can be automated through the use of tools aimed at simplifying repetitive processes. As for example, analysis and statistics tools, programming tools, self-publishers, and so on.
These tools will save a lot of time each day that can be invested in other required tasks, such as measuring the impact of our campaigns, eliminating inefficient campaigns and replacing them with new ones.
Call to action
Although it seems like a very simple step, it is precisely here where many campaigns and social media plans fail, because regardless of how attractive they may be to the audience, the call to action has not been made or it is not well focused on the target customer.