Nechekare pazviitiko zvakasiyana tataura nezveFloC (iyo system inofungidzirwa kutsiva kushambadza makuki muChannel) pano pane blog uye yakapa zvakawanda zvekutaura nezvazvo Sezvo makambani akasiyana siyana ekushambadzira pamwe nevakagadziri vane mukurumbira uye zvigadzirwa munyika yehunyanzvi zvakaratidza kusawirirana kwavo mukuunzwa kwechirongwa ichi muChannel.
Nayo vanotsigira zvakavanzika, asi, ivo vari kuridza maaramu nezve izvo zvavanoona seyakaipisisa tekinoroji, uye Chromium-based browser vatengesi vakaita saBrave uye Vivaldi vakazvipira kurwisa FLoC mune ese mafomu.
Ndozvazvakaita neGitHub ayo masvondo akati wandei apfuura akazivisa chinzvimbo chayo paFloC uye akaremara kutevedzera kweFarc paunenge uchiita musoro weHTTP pane ese maGitHub peji masaiti.
Sezvo GitHub ichizivisa vashandisi nezvekuwedzera musoro weHTTP unodzivirira FLoC pane kodhi yekutambira chikuva. Ose ari maviri musoro weHTTP wegithub.com uye imwe domain github.io inodzosera musoro "Mvumo-Mutemo: kufarira-cohort = ()". Sekureva kwemushandisi wepakati, Google's FLoC yekutevera ichavharwa pane chero webhusaiti kana peji rewebhu rakachengetwa pamatanho maviri aya.
Uye ikozvino, Amazon yaitawo sarudzo yekuvharira FloCsezvo akawanda maAmazon zvivakwa, anosanganisira Amazon, WholeFoods, uye Zappos, vhara Google's FLoC yekutevera system kuunganidza yakakosha data inoratidza izvo zvigadzirwa zvakatsvaga paAmazon e-commerce saiti, zvichibva pawebhusaiti kodhi yakaongororwa nehunyanzvi hwehunyanzvi.
"Sarudzo iyi inowirirana nekuyedza kweGoogle kupa imwe cookie yechitatu-bato," akadaro Amanda Martin, mutevedzeri wemutungamiri wekambani yemubatanidzwa kudhijitari yeGoodway Group.
Zvinoenderana nenyanzvi dzakadzidza kodhi yekodhi yenzvimbo dzeAmazon, mutengesi mukuru akawedzera kodhi kune ayo edhijitari zvivakwa kudzivirira FLoC kubva kuteedzera vashanyi vachishandisa iyo Chrome browser.
Semuenzaniso, vachiri pakutanga kwevhiki reWesFoods.com uye Woot.com vanga vasina kusanganisira kodhi yekuvharira FLoC, nemusi weChina vakaona kuti nzvimbo idzi dzaive nekodhi yaiudza Google system kuti isabatanidze zviitiko zvevashanyi vavo. kuzivisa kana kupa zvitupa.
Zvisinei, pane yambiro nezveFoC ichivharira pamapeji kubva kuZvese Chikafu. Nepo mamwe maAmazon-ane madomeni ataurwa pano anovharira FLoC achidaro achishandisa nzira yakakurudzirwa yeGoogle yekutumira musoro wekupindura kubva pamapeji eHTML, Whole Foods ichivharira inoshandisa zano rinotumira musoro wekuzvinyora kubva kuzvikumbiro zveAmazon scan.
Uye zvakakosha kufunga nezvazvo Amazon iri kusimudzira kwete chete online yekutengesa bhizinesi, asi zvakare kushambadzira bhizinesi, umo Google neFacebook parizvino zvine mugove muhombe wemusika wekushambadzira wedigital, asi bhizimusi rekushambadzira reAmazon rinonzi zvakare riri kukura nekukurumidza.
Amazon inotarisirwa kugadzira yayo yekuzivisa ekuzivisa mune ramangwana. uye iri kuyedza kunatsiridza zvishandiso zvechinodiwa-parutivi chikuva (DSP) pasina Google kubatanidzwa. Sarudzo yekuvharira FLoC haisi yekungobatsira chete, asiwo sarudzo yemakwikwi.
Nguva Zvingaite sezviri pachena kuti Amazon inoda kupedza chero chirongwa cheGoogle, kambani ine zvikonzero zvakawanda zvekutadzisa kubudirira kweFLC. Zvichitaurwa zviri nyore, hazvisi mukufarira kweAmazon kubvumidza vekunze vakaita seGoogle kana mamwe makambani eAd tech kuti vabatsirwe nedata rako rakakosha remutengi.
Pasina vashanyi veAmazon ine data rakaunganidzwa, Google's FLoC inogona kunge iri parumananzombemukuru wehurumende akataura nemamiriro ekusazivikanwa.
Dai Amazon yanga yasarudza kusavharira FLoC, kambani ingadai yakabatsira Google nekutendera:
"Zvinogadziriswa zvinoshamisa nezvezvimwe zvakatengwa zveFooC mumusika," akadaro Executive. Zvinotaurwa neGoogle nezve maitiro enzira iyi zvakatotanga kuongororwa.
mabviro: https://digiday.com