Munyaya yapfuura takataura parufu rwe "Libra" chirongwa iyo cryptocurrency iyo Facebook yaironga kuunza mune zvigadzirwa zvayo uye ndezvekuti kutaura nezve akafa mapurojekiti (kutadza) mune ino chinyorwa ini ndinofara kukwanisa kugoverana newe nhau dzakaburitswa mazuva akati wandei apfuura, asi kuti ndakanga ndisina. mukana wokugoverana .
Uye ndizvozvo sekutaura kunoita zita FLoC yakafa (uye vanopfuura mumwe vari kufara nemamiriro ezvinhu aya), kune avo vasingazive nezvegakava reGoogle purojekiti, ndinogona kukuudza izvozvo. ichi chaive danho rakashata nehofori yekutsvaga kutsiva makuki kushambadza kwakavakirwa pakufarira nekuisa vashandisi mumapoka evashandisi vane zvavanofarira zvakafanana.
ikozvino panzvimbo, Google yakazivisa chikumbiro chitsva chinonzi "Topics" mune iyo pfungwa iri pano ndeyekuti browser yako inodzidza zvinofarirwa nemushandisi pavanenge vachitsvaga pawebhu (imwe pfungwa isingafarirwe nevanhu vazhinji).
Zvinotarisirwa kuti (Topics) ichachengeta data kubva mumavhiki matatu ekupedzisira enhoroondo yekubhurawuza (pfungwa yakaipa) uye kubva zvino zvichienda mberi, Google ichadzikamisa huwandu hwemisoro kusvika mazana matatu, nezvirongwa zvekuwedzera izvi nekufamba kwenguva.
Google inocherekedza kuti madingindira aya haasanganisire zvikamu zvinonzwisa tsitsi zvakaita sekuti murume kana mukadzi kana rudzi. Kuti uone kufarira Google inoronga masaiti aunoshanyira zvichibva pane imwe yeidzo mazana matatu misoro. Kune masaiti asina kuverengerwa kare, isingaremi muchina wekudzidza algorithm mubrowser inotora pamusoro uye inopa inofungidzirwa musoro wakavakirwa pazita rezita.
Chero zvingave zvakanaka zvakaratidzwa neGoogle mumakore achangopfuura, semuenzaniso mukurwisa kushungurudzwa kwekushambadza uye systemic mushandisi yekutevera, kuedza kwavo kwakapikiswa nemhinduro iyo kambani yakapa.
Federated Learning Cohorts kana (FLoC) vakasimudzirwa senzira iri nani inochengetedza zvakavanzika zvevanhu uku ichipa vashambadzi chimwe chinhu chavanogona kutora mukana nacho. Asi zvakadaro, vanotsigira zvakavanzika (vakaita basa ravo nemazvo) vakaridza mhere panguva iyoyo nezve izvo zvavanoona seyakatoipisisa tekinoroji, uye Chromium-based browser vagadziri vakaita seBrave naVivaldi vakavimbisa kurwisa FLoC mumhando dzayo dzese uye kwete ivo chete, asi akasiyana-siyana-mazita mapurojekiti nemhando.
Uye nekuti vazhinji vanotsigira zvakavanzika vakanga vasina chokwadi neizvi, vakaona FLoC semhinduro yakatoipisisa kupfuura dambudziko rairi kuedza kugadzirisa. Pamusoro pezvinogona kutyora mitemo senge GDPR, vatsoropodzi vakaratidzawo kuti FLoC yaizounganidza yakawanda yakavanzika data nenzira yenhoroondo yekubhurawuza, iyo isingatomboteedzere makuki.
Nepo kusarudzika kwemunhu kungave kwakavigwa kuseri kwemacohorts, kubhurawuza nhoroondo data inogona kuramba ichinzi yakavanzika, kunyanya kana zvichange zviri nyore kugadzira ma profiles enhengo dzeboka iroro.
Pamberi payo Google yakaita chimwe chirevo chekutevera vashandisi uye bvumidza vashambadzi kuti vagadzire zvakanangwa ads uye izvi zviri ne "Topics" API.
Iyo itsva system yaizobvisa makuki, asi kweteyaizozivisa vashambadzi nezvenzvimbo dzemushandisi dzinofarirwa zvichibva pamasvondo matatu ekupedzisira enhoroondo yekubhurawuza kwemushandisi.
Chaizvoizvo kana uchishanyira saiti inotsigira API nekuda kwezvinangwa zvekushambadzira, browser inogovera misoro mitatu yaunofarira kwauri (imwe yega yega yemavhiki matatu apfuura) zvakasarudzwa kubva kumisoro yavo mishanu yepamusoro svondo rega rega. Iyo saiti inogona kugovera izvi nevabatsiri vayo kuti vasarudze kuti ndedzipi ads yekuratidza.
Zvakanaka, iyi ingave nzira yakavanzika yekusarudza kuti ndeipi ad yekuratidza uye Google inocherekedza kuti inopawo vashandisi kutonga kwakawanda uye kujeka kupfuura zvazvino. Vashandisi vachakwanisa kuona nekubvisa misoro kubva pamazita uye kudzima iyo API yese.
Kufarira-kwakavakirwa advertising (IBA) inzira yekushambadzira yakasarudzika umo kushambadzira kunosarudzirwa mushandisi zvichienderana nezvido zvinobva kune masaiti avakashanyira mupass.
Izvi zvakasiyana nekushambadza kwemamiriro ezvinhu, iyo yakavakirwa chete pakufarira kunobva kune yazvino saiti yakatariswa (uye yakashambadzirwa). Imwe yemabhenefiti eIBA ndeyekuti inobvumira masaiti anobatsira mushandisi, asi anogona kusaitwa mari nyore kuburikidza nemamiriro ekushambadzira, kuratidza ads anoenderana nemushandisi kupfuura zvaangave neimwe nzira. iyo inobatsira masaiti mari. kushanya kwevashandisi.
The Topics API inoitirwa kupa vanhu vanofona (kusanganisira yechitatu-bato ad tekinoroji kana pane-peji ad vanopa vanomhanyisa script) general advertising themes umo muenzi wepeji angangofarira parizvino. Aya madingindira anozadzisa mamiriro emasaini ezvino peji uye anogona kubatanidzwa kubatsira kuwana kushambadzira kwakakodzera kune muenzi.
Zvirongwa zve API Misoro yeGoogle ichangobva kugoverwa nenyika, uye kambani inoti danho rinotevera nderekugadzira bvunzo yekutumirwa uye kuunganidza mhinduro kubva painternet.
Ndinovimba, EFF, Mozilla, EU, uye vamwe vanomiririra zvakavanzika vakataura paFLoC vachange vari mubhodhi nehurongwa hutsva hweGoogle.
Ndinonzwa kufara kwazvo kuva mushandisi weVivaldi.