I-Facebook ilungiselela ukumangalela i-Apple Okwe "izindlela zokulwa nokuncintisana" ngosizo lwabameli abangaphandle kwezomthetho, i-Facebook ibilungiselela izinyanga ezimbalwa icala lokulwa nokuthembana elibhekene ne-Applee kuthiwa umenzi we-iPhone uwasebenzise kabi amandla ayo emakethe ye-smartphone ngokuphoqelela abathuthukisi bezinhlelo zokusebenza ukuthobela imithetho ye-App Store kusetshenziswe izinhlelo zokusebenza zika-Apple.
Izwi likhuphuka phakathi kwe-Facebook ne-Apple futhi ngemuva kweminyaka yokungezwani, impi phakathi kwalezi ziqhwaga ezimbili ingafinyelela phezulu enkantolo.
I-Facebook ne-Google bathola ingxenye enkulu yokuthengisa kwabo kusuka ekukhangisenid, imakethe ebiza izigidigidi zamaRandi ngonyaka. Ngakho-ke, kubalulekile kule mikhiqizo emikhulu ukuqinisekisa impilo enhle yalo msebenzi. Ngenkathi iGoogle ingumnikazi we-Android kanye nemithetho yobumfihlo ingeyona eyokukhangisa, i-Apple ne-iOS akunjalo. Le nkampani ihlose ukwenza ipulatifomu yayo ibe yisistimu yokusebenza ephephe kunazo zonke emakethe yabasebenzisi bayo, futhi lokhu kuyinkinga kwabanye.
Ukuze uthole imininingwane, Nge-iOS 13, abakhangisi bangasebenzisa inombolo ehlukile yokuhlonza ebizwa nge-IDFA (Isikhombi Sabakhangisi) ukukhomba kangcono izikhangiso nokulinganisa ukusebenza kwazo. Le yinombolo ekhomba eyingqayizivele yesiginali ebethelwe, enikezwa uhlelo lokusebenza; IDFA ku-iOS naku-AAID ku-Android.
Kepha i-iOS 14 ibikezela ukuthi lonke uhlelo lokusebenza olufuna ukusebenzisa lezi ziqinisekiso luzocela abasebenzisi ukuthi bakhethe ukuphuma ekulandeleni lapho uhlelo lokusebenza luqala ukwethulwa.
Ngokusobala, Izilungiselelo zobumfihlo ze-iOS 14 zizonciphisa ukukhangisa okuqondiswe kumabhizinisi. AbakwaFacebook bakuthole kahle, bethi ngo-Agasti ukuthi lokhu kuvuselelwa kuzothinta kakhulu izingxenye zebhizinisi layo, kufaka phakathi nokulandelwa komsebenzisi.
Le nkampani ithe lezi zilungiselelo ku-Apple 14 ye-Apple zingaholela ekwehleni okukhulu okungaphezulu kuka-50% emsebenzini wesikhangiso kuthuluzi layo le-Audience Network.
Okokugcina kuvumela abakhangisi ukuthi bandise imikhankaso yabo ye-Facebook ne-Instagram kuyo yonke i-Intanethi ngokusebenzisa izinkulungwane zezicelo ezisezingeni eliphakeme. I-Audience Network isiza onjiniyela besoftware ukuletha ukukhangisa Okuqondiswe kuhlelo lokusebenza kubasebenzisi ngokususelwa kudatha ye-Facebook, futhi ithi ngeke kusaba usizo uma lezi zilungiselelo ze-iOS 14 zenziwa.
Ukuphendula ezinhlanganweni zamalungelo omphakathi, ezabantu nezedijithali, I-Apple Isekela Uhlelo Lwayo Lokuqalisa Lokusebenza Kwesici Esisha Sokuqapha Ukungafihli (ATT) noJane Horvath, umqondisi omkhulu we-Apple wezobumfihlo emhlabeni jikelele, bathembisa izinhlangano eziyisishiyagalombili, kubandakanya i-Amnesty International, i-Human Rights Watch kanye ne-Electronic Frontier Foundation, ukuqhubekela phambili ngezinguquko.
"Ukulandelela kungaba yingozi, futhi kusabise, futhi isikhathi esiningi senziwa ngaphandle komsebenzisi ulwazi noma imvume," kubhala uJane Horvath, umqondisi omkhulu we-Apple wezobumfihlo emhlabeni jikelele. "Lokho ezinye izinkampani ezikubiza ngokuthi 'okuhlangenwe nakho komuntu siqu' kuvame ukuba yimizamo yokumboza imininingwane eminingi ngangokunokwenzeka ngabantu, bakhe amaphrofayli aphelele ngabo, bese benza imali ngalawo maphrofayili."
Ekugcineni, i-Apple ihlehlise ukusetshenziswa okugcwele kokusebenza kwe-iOS 14 ekuqaleni kuka-2021. Lezi zinyathelo zibonakala zibeka ubumfihlo nemfihlo yedatha yomsebenzisi ngaphezu kwezintshisekelo zabakhangisi nabathuthukisi.
Kodwa-ke, abanye banikeze umbono wokuthi lokhu kungasho ukuthini ngekusasa. Ngokususelwe kulezi zibuyekezo, lezi zibuyekezo ziveza ukuthi ukukhangisa njengemodeli yokwenza imali yohlelo lokusebenza kuyancishiswa.
Kulokhu, njengomsebenzisi, balinganisela ukuthi kufanele silungiselele ukukhokha manje ngalezi zicelo ezazikade zimahhala futhi ngaphezu kwakho konke kufanele sikhumbule ukuthi i-Apple ikhokhisa ikhomishini ka-30% yazo zonke izinkokhelo ngaphakathi kohlelo.
Ekugcineni, i-Facebook inganquma ukungafaki amacala, njengoba abaphathi bayo bebhekene nokuphikiswa kwangaphakathi kwabanye abasebenzi ngenxa yomkhankaso wabo womphakathi wokulwa ne-Apple.