Muva nje Izindaba zikhishwe ukuthi iTikTok iveze ezinye zezindlela zayo zangaphakathi ze-algorithm yayo "Kwaziswa kakhulu" okugcina amakhulu ezigidi zabasebenzisi emhlabeni jikelele babambeke kuhlelo lokusebenza lwevidiyo.
Futhi ukuthi i-algorithm ihlukaniswa njengeyaziswa kakhulu ngoba yile khodi eye yayivumela, eminyakeni emi-2 nje kuphela ukuba ibe khona, ukuthi isondele kubasebenzisi abayizigidi ezingama-700 futhi ibe yinkampani enokulinganisa okuphawulekayo phakathi kwezigidi ezingama-20 nezingama- $ 30 .
Lokhu kungenxa yokuthi i-ByteDance, inkampani yabazali yeTikTok, ibhekene nelinye lamagunya enkantolo anzima kakhulu eminyakeni yamuva.
Empeleni umongameli wase-United States, UDonald Trump, umphoqa ukuthi athengise amasheya aseMelika eTikTok enkampanini yasendaweni.
Isikhathi esinqunyiwe sibekelwe uSepthemba 15 futhi sisalokhu sizwa amahemuhemu nje ukuthi kungenzeka kuthengiswe iMicrosoft.
Ngaphezu kwalokho, uTrump uthe ngoLwesine ukuthi ubengahlelile ukunweba umnqamulajuqu weB ByDDance ukuthengisa igatsha laseTikTok laseMelika.
Kodwa-ke, ngenkathi impahla enkulu ye-ByteDance isengozini, i-TikTok, ngokwengxenye yayo, izama ukukhanyisa ikhodi ye-algorithm yayo. Ngesikhathi kufona izintatheli ze-Axios ngoLwesithathu, Abaphathi beTikTok bathe baveza imininingwane ye-algorithm yabo kanye nemikhuba yedatha yokuqeda ezinye izinganekwane namahemuhemu ngenkampani.
Eqinisweni, abaphathi beTikTok banikeze izintatheli uhambo olubonakalayo "kwesikhungo sokubonisa ngale" esisha eLos Angeles, ngaphambi kokukhuluma nge-algorithm uqobo.
Lapho ubuzwa ukuthi i-algorithm isebenza kanjani, Abaphathi beTikTok bathe i-algorithm isebenzisa ukufunda ngomshini ukunquma ukuthi yikuphi okuqukethwe umsebenzisi wohlelo lokusebenza okungenzeka ukuthi ahlanganyele nakho futhi akusebenzise kaninginingi, efuna amavidiyo afanayo noma abantu abathanda okufana nabasebenzisi abathanda.
Ngokuningiliziwe, bakusho lokho Lapho abasebenzisi bevula i-TikTok okokuqala, babuka amavidiyo ayisishiyagalombili athandwayo kukhombisa ukuthambekela okuhlukile.
Ngemuva kwalokhu kuxhumana kokuqala, i-algorithm izoqhubeka nokusebenza umsebenzisi onokuphindaphindwa okuningi kwamavidiyo ayi-8 ukwenza ireferensi kumavidiyo okuqala umsebenzisi ahlanganyele nawo nokuthi benzani.
Iphinde ikhombe amavidiyo afana nalawo ahehe umsebenzisi ngolwazi lwevidiyo, olungafaka imininingwane efana nemibhalo engezansi, ama-hashtag, noma imisindo. Izincomo zibheka nezilungiselelo ze-akhawunti yomsebenzisi nezedivayisi, ezifaka imininingwane efana nolimi oluthandwayo, izwe nohlobo lwedivayisi
Lapho iTikTok isiqoqe idatha eyanele yomsebenzisi, uhlelo lokusebenza lungabeka imephu okuthandwa ngumsebenzisi kubasebenzisi abafanayo futhi lukuqoqe lube "ngamaqembu."
Ngasikhathi sinye, ubuye aqoqe amavidiyo abe "ngamaqembu" ngokususelwa kuzindikimba ezifanayo, ezifana ne-basketball noma onogwaja. Futhi, ngokufunda komshini, i-algorithm iletha amavidiyo kubasebenzisi ngokuya ngokusondela kwabo kwamanye amaqembu wabasebenzisi nokuqukethwe abakuthandayo.
Ingqondo yeTikTok ihlose ukugwema ukudilizwa lokho kungacasula umsebenzisi, njengokubuka amavidiyo amaningi anomculo ofanayo noma kumdali ofanayo.
Ngokusho kweTikTok, ikhono layo lokuhlonza okuthandwa ngumsebenzisi kungenxa yokuthi i-algorithm yayo ingaveza "amagwebu wokuhlunga", iqinisa okuthandwa ngabasebenzisi abakhona kunokuba imane ibakhombise okuqukethwe okuhlukahlukene, ikhulise okuqukethwe kwabo, ama-horizons noma ibanikeze amaphuzu aphikisayo wokubuka.
Lokhu kufaka phakathi isikhathi sabo sempilo nokuthi umsebenzisi uzithola kanjani, ukuze aqhubeke nokuziphula uma kunesidingo. Abaphathi benkampani bangeze ukuthi ngoba amabhamuza wokuhlunga angasetshenziselwa ukuqinisa imibono yetulo, amanga kanye nolunye ulwazi olungelona iqiniso, amaqembu omkhiqizo nezinqubomgomo zeTikTok afunda ukuthi yimaphi ama-akhawunti nolwazi lwevidiyo (izihloko, ama-hashtag, amazwibela, umsindo, njll.) Mhlawumbe ahlobene nolwazi olungelona iqiniso. Ngemuva kwalokho kuthathwa izinyathelo zokulinganisela.
Ngokwengeziwe, lesi saziso siphinde sanikeza nokubuyekezwa kokuphepha kwe-TikTok, ubumfihlo kanye nemikhuba yokuqoqa idatha. Le nkampani ithi izama ukuxazulula nokuvimbela izehlakalo ezisepulatifomu yayo ngaphambi kokuba zenzeke.
Iphephadonga abalisebenzisele i-tic toc libukeka njengesizinda esisemthethweni se-Ubuntu